This price will be awarded taking into account in particular the following criteria:

• the value of innovation in the media in which the strategist is specialized, evidenced by case studies and by the development of business over the past year
• the description of the working method and the originality of the approach
• the contribution to the progression of the area of specialization and to the whole market
• the importance of performance measures in the structure, the quality, competence and professionalism of the teams